The Meme Project

The Meme Project is an online, transmedia project created by the Godrej India Culture Lab Leadership Programme batch of 2020 , in an attempt to satiate and demystify the curiosities around memes, meme-making, and meaning makings by deconstructing and reconstructing the methods behind this “viral” trend.

The shape of us: netizens and the changing conception of community

What does one mean by online communities if anonymity and deception are cornerstone practices of the Web? Prateek Gupta writes about how an innocuous funny picture is often the basic unit of relationships and communication on the internet.

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The language of memes

“….someday, The Professor might just look at Casa La Padta Baher and well… just Bella Ciao (tr. Goodbye, Beautiful) himself out!” Laxmi Krishnan writes about how memes aren’t solitary units but embedded in cultural webs of meaning.

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How do you meme?

Did you sneer at memes for the edge as a young adult? Were you stumped by their boom in every digital circle of your life? Has your professor started bringing them to class to explain esoteric theories with even more esoteric memes? Fret not! Kshiti S.V. has you covered with the 101 of meme-making.

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Do re meme: the meme music playlist

“…Are we laughing at Taher Shah and his erratic costume changes, or are we laughing with him? Are we laughing at all?” Ambika Lambah takes you through some highlights from our Meme Music Playlist.

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Memevolution

Memetic culture isn't easy to predict. Entropy reigns supreme, i.e., any topic can play the role of muse to memes at any given moment. We try our best to make their trajectory easy to comprehend as well as highlight certain topics that may be of interest by subdividing them into certain eras - and not because that’s the singular way to perceive them. Memes certainly do matter and we advise you to delve carefully into this chasm of warped humour, to look at the world around you from a pretty skewed perspective. All for the schitzengiggles ofcourse!

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ADD YOUR MEME

Dinosaurs, unicorns and the lake-ness monster are all coming back to life with the mean selfish humans caged at home.

Memevolution

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ADD YOUR MEME

On the brink of war with Iran to another one with China, 2020 is not a party in the USA.

Memevolution

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ADD YOUR MEME

First came the fiasco, then the denial and lastly the memes. Aap chronology samjhaiye.

About Meme Theory

Meme Theory is an exploration of the ways in which memes impact our politics and our internet vocabularies. It is also an inquiry into the ‘rules’ that seem to govern them and the communities formed around them.

Pick a section and check out what our meme team has to say!